Shopify Markets vs Plus: Picking the Right Platform for Global D2C in 2026

May 26, 2026

Shopify Markets brought multi-currency and localised pricing to all plans. Plus still offers more. Here is how to choose for 2026.

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Amazon Advertising in India: PPC Strategy for 2026

May 19, 2026

Amazon India advertising looks different from Amazon US. Lower CPCs, higher Sponsored Brands ROAS, different consumer behaviour. Here is the 2026 playbook.

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Conversion Rate Optimisation Playbook: 12 Tests Every D2C Should Run

May 14, 2026

The average Shopify store converts at 1.8 percent. The top quartile converts at 3.5 percent. Here are the 12 tests that move the needle.

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