Blog

Insights and ideas.

Marketing thinking from the 360BrandWorks team. Strategy, performance, brand building.

Google Performance Max 2026: Complete Guide to Mastering Automated Campaigns
Jun 05, 2026

Google Performance Max 2026: Complete Guide to Mastering Automated Campaigns

Performance Max has gone from a black box people complained about to a campaign type that delivers. Here is how we run it in 2026.

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How AI Is Changing Search Behaviour: What Marketers Need to Know in 2026
Jun 03, 2026

How AI Is Changing Search Behaviour: What Marketers Need to Know in 2026

Search in 2026 is not just Google plus AI Overviews. ChatGPT, Perplexity and Claude are all driving meaningful traffic now.

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Google AI Mode: SEO Playbook for the New Conversational Search
Jun 02, 2026

Google AI Mode: SEO Playbook for the New Conversational Search

AI Mode crossed 1 billion users at Google I/O 2026. Conversational search needs different SEO. Here is the playbook.

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Building a HubSpot Lead Scoring Model That Sales Actually Trusts
Jun 01, 2026

Building a HubSpot Lead Scoring Model That Sales Actually Trusts

Most lead scoring models exist on paper but never get used. Here is how we build HubSpot scoring that sales actually trusts.

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ChatGPT, Claude and Gemini for Marketers: A Practical Workflow Guide for 2026
May 30, 2026

ChatGPT, Claude and Gemini for Marketers: A Practical Workflow Guide for 2026

Three AI models, different strengths. Here is the practical workflow guide for marketers in 2026.

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LinkedIn Algorithm 2026: What Works for B2B Content Now
May 30, 2026

LinkedIn Algorithm 2026: What Works for B2B Content Now

LinkedIn changed its algorithm priorities recently. Dwell time, knowledgeable comments and topical relevance now matter more than reach. Here is what works.

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Meta Conversions API in 2026: Server-Side Tracking Implementation Guide
May 28, 2026

Meta Conversions API in 2026: Server-Side Tracking Implementation Guide

Meta closed two major attribution windows in January 2026. Conversions API is no longer optional. Here is how to set it up properly.

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Shopify Markets vs Plus: Picking the Right Platform for Global D2C in 2026
May 26, 2026

Shopify Markets vs Plus: Picking the Right Platform for Global D2C in 2026

Shopify Markets brought multi-currency and localised pricing to all plans. Plus still offers more. Here is how to choose for 2026.

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Cold Email Deliverability in 2026: Complete Compliance and Inbox Placement Guide
May 25, 2026

Cold Email Deliverability in 2026: Complete Compliance and Inbox Placement Guide

Google and Yahoo tightened bulk sender requirements significantly. Here is how cold email infrastructure should be set up in 2026 to land in the inbox.

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