Paid media built for return on ad spend
Performance marketing in 2026 is harder than it was three years ago. Apple’s App Tracking Transparency took 75 percent of iOS users out of deterministic tracking. Google deprecated third-party cookies in Chrome through Privacy Sandbox. Meta closed the 7-day view and 28-day view attribution windows in January 2026. Attribution gaps now sit between 50 and 70 percent for most advertisers who still rely on browser pixels alone.
We run paid media that survives all of this. Server-side tracking on every account, Conversions API for Meta, Enhanced Conversions for Google, and first-party data feeds that improve match rates and conversion modelling. The result is paid campaigns where every rupee, dollar or ringgit ties back to a measurable business outcome.
Platforms we manage
We run campaigns across the full paid media stack: Google Search, Performance Max, Demand Gen, YouTube and Display. Meta Advantage Plus Shopping for D2C and Advantage Plus Audience for prospecting. LinkedIn Sponsored Content, Lead Gen Forms, Conversation Ads and Document Ads for B2B. Microsoft Ads for B2B markets with high LinkedIn audience overlap. Programmatic display through DV360 and StackAdapt for upper-funnel reach.
What our setup looks like
Every account we build starts with measurement. Server-side Google Tag Manager pushing first-party events. Conversions API for Meta with Event Match Quality above 8.0. Enhanced Conversions sending hashed email and phone on every form. GA4 with proper user_id stitching and modelled conversions enabled. Lookerstudio dashboards pulling from BigQuery so you see what platform reporting hides.
From there, the campaign architecture follows the funnel. Top of funnel runs Demand Gen, Reels Ads and broad audience prospecting with view-based optimisation. Mid funnel runs retargeting and lookalikes off first-party seed audiences. Bottom of funnel runs brand search, competitor conquest, and shopping ads tied to deterministic conversion events.
How we measure success
Platform ROAS is one signal, not the only signal. We triangulate platform reporting with first-party attribution from Northbeam, Triple Whale or Wicked Reports, plus geo-lift incrementality tests every quarter. For brands spending over 50,000 dollars a month, we layer in marketing mix modelling using tools like Recast or Lifesight. Bigger picture metrics like blended CAC, new customer ROAS and contribution margin become the source of truth, not platform-reported conversions.
Who this is for
D2C ecommerce brands ready to scale past the early Meta plateau. B2B SaaS companies running LinkedIn and Google in parallel. Service businesses with clear lead value and a working sales motion. We do not work with brands looking for vanity metrics or agencies looking to white-label us.