Pipeline, not MQL counts
Most B2B and B2C lead generation programmes optimise for the wrong outcome. Marketing reports MQLs, sales complains about lead quality, finance asks why CAC keeps rising, and nobody can agree on what a qualified lead actually means. We design lead generation systems that fix the alignment problem first, then scale the channels that produce pipeline sales actually closes.
Cold email infrastructure that lands
Google and Yahoo’s bulk sender requirements that took effect in February 2024 changed cold email completely. SPF, DKIM and DMARC are now mandatory for any sender doing over 5,000 emails per day. One-click unsubscribe is required. Spam complaint rates must stay below 0.3 percent. We build cold email infrastructure that complies with all of it: multiple sending domains warmed for 4 to 6 weeks, SPF and DKIM aligned, BIMI configured for trust signals, and inbox placement testing through GlockApps or MailReach.
Sending stack runs through Instantly, Smartlead or Mailshake with rotating mailboxes and conservative volume per mailbox (under 30 outbound per day per inbox). Lead sourcing through Apollo, Clay and Ocean enriched with intent data from Bombora or G2.
LinkedIn outreach without account restrictions
LinkedIn’s spam detection has tightened significantly through 2025 and 2026. Restricted accounts, weekly invitation limits at around 100 per week, and aggressive blocking of any tool that interacts with the LinkedIn API in a non-approved way. We run outreach through Sales Navigator with conservative manual-style automation through Expandi, Heyreach or LinkedHelper, sequenced with content engagement steps that warm the prospect before any connection request.
HubSpot setup and automation
For brands ready to centralise lead management, we set up HubSpot from scratch or audit and fix existing instances. Lifecycle stages mapped properly. Lead scoring with behavioural and demographic weights tuned for your ICP. Automated workflows for SLA enforcement, sales handoff, and nurture. Custom properties matching your sales process. Reporting dashboards that show pipeline by source and conversion rate by stage.
Account-based marketing for high-value targets
For B2B SaaS and enterprise services brands, we run ABM programmes against named account lists. Tier 1 accounts get personalised landing pages, direct mail and one-to-one outreach. Tier 2 gets segmented messaging through LinkedIn Sponsored Content with company targeting and intent-data triggered email cadences. Tier 3 sits in broader paid social with intent retargeting.
Who this is for
B2B SaaS companies with an average deal size above 10,000 dollars annually. B2C brands selling considered purchases. Service businesses where the sales cycle runs 2 weeks or longer. Our work is built for sales-led GTM motions, not pure self-serve.