Email that delivers, lands, and converts
Email remains one of the highest-ROI marketing channels in 2026, but only for brands that handle deliverability properly. Google and Yahoo’s bulk sender rules now require SPF, DKIM, DMARC alignment, one-click unsubscribe, and spam complaint rates under 0.3 percent. Apple’s Mail Privacy Protection broke open rates as a metric for any Apple-device user. We build email programmes that work within all of this, focused on clicks, conversions and revenue contribution.
D2C lifecycle through Klaviyo
For D2C ecommerce brands, we build the full flow library: welcome series, browse abandonment, cart abandonment (multi-touch with SMS layer), checkout abandonment, post-purchase, replenishment for consumables, sunset for inactive subscribers, win-back for lapsed customers, and VIP for top spenders. Each flow optimised with subject line testing, dynamic content blocks pulling product recommendations, and clear conversion goals. List growth through pop-ups, quizzes, and referral programmes integrated with Klaviyo’s flow triggers.
B2B nurture through HubSpot or Marketo
For B2B SaaS and services, sequences run longer and convert on different metrics. We build nurture programmes that move leads through the funnel: top-of-funnel education series, middle-of-funnel comparison content, bottom-of-funnel case studies and ROI calculators. Behavioural triggers based on website visits (HubSpot tracking code), content downloads, and CRM stage changes. Sales-marketing alignment through lead scoring that fires off MQL and SQL notifications to the right rep automatically.
Cold email infrastructure
Cold outreach needs separate infrastructure. We set up dedicated sending domains warmed for 4 to 6 weeks before any production volume. Sending through Instantly, Smartlead or Lemlist with rotating mailboxes (Google Workspace or Microsoft 365) and conservative limits (25 to 30 sends per mailbox per day). SPF, DKIM and DMARC fully aligned. BIMI configured for trust signals. Inbox placement tested weekly through GlockApps or MailReach. Bounce handling, suppression and unsubscribe automated through the sending platform.
SMS as a second channel
SMS conversion rates run 5 to 10 times higher than email for transactional messages. We layer SMS through Klaviyo SMS, Postscript or Attentive on top of email flows. Cart abandonment, low-stock alerts, post-purchase delivery updates and VIP-only offers run best on SMS. Compliance handled properly with explicit opt-in and clear unsubscribe.
Deliverability monitoring
Sending volume is meaningless if the email lands in spam. We monitor inbox placement through GlockApps Spam Test, MX Toolbox blacklist monitoring, and Google Postmaster Tools for sender reputation. List hygiene runs every quarter (or more often for cold senders): bounce removal, role-based address suppression, validation through ZeroBounce or NeverBounce.
Who this is for
D2C brands ready to push email past 30 percent of revenue contribution. B2B brands wanting to nurture leads through complex sales cycles. Service businesses with enough audience size (5,000 plus contacts) to make automation worth the investment.