Ecommerce that compounds, not just acquires
Acquisition is half the equation. The other half is what happens after the first purchase. We build D2C growth programmes that drive new customer acquisition through paid and organic, then nurture lifetime value through email, SMS, subscription and retention loops. The goal is contribution margin per customer, not just first-purchase ROAS.
Platforms we work in
Shopify and Shopify Plus for primary D2C sites. WooCommerce for brands with custom requirements or higher catalogue complexity. Amazon Seller Central and Vendor Central for marketplace presence in India and the USA. Flipkart Seller Hub for India D2C. Lazada and Shopee for South-East Asia. Each platform needs different campaign architecture, attribution models and inventory strategy. We run all of them in one team.
Conversion rate optimisation
The average Shopify store converts at 1.8 percent. The top quartile converts at 3.5 percent or higher. The difference is rarely the traffic source. It is the page. We audit checkout flows, product page layouts, mobile UX, payment options (specifically UPI, Razorpay, GrabPay or local methods relevant to your market), trust signals, and post-add-to-cart drop-off. Tests run through PageFly, Shogun or custom code with proper statistical significance (minimum 95 percent confidence, minimum 2-week test windows for weekly cyclicality).
Lifecycle marketing through Klaviyo
Email and SMS contribute 25 to 40 percent of revenue for healthy D2C brands. We build out the full Klaviyo flow library: welcome series with conditional logic, browse abandonment, cart abandonment, checkout abandonment, post-purchase, replenishment, win-back, VIP, and birthday flows. SMS through Klaviyo SMS, Postscript or Attentive. List growth through pop-ups (Justuno or Klaviyo native), referral programmes (LoyaltyLion or Yotpo) and quizzes (Octane AI).
Marketplace advertising in India and APAC
Amazon India advertising looks different from Amazon US. Lower CPCs, different keyword competition, sponsored brands earning higher ROAS due to less competition, and significantly higher importance of A+ Content and brand store presence. We run Sponsored Products, Sponsored Brands and Sponsored Display campaigns optimised for ACOS and TACOS, with bid strategies tuned by funnel stage. Flipkart ads through Flipkart Ads Console with parallel coverage. Lazada Sponsored Solutions for South-East Asia.
Subscription and retention models
For consumable categories, subscription transforms LTV economics. We set up Recharge, Stay AI or Loop for Shopify subscriptions, design pricing and cadence ladders, and build retention flows that reduce churn. For non-subscription D2C, we focus on repeat purchase rate, average order frequency and 90-day retention windows.
Who this is for
D2C brands doing 50,000 dollars or more in monthly revenue. Brands with healthy gross margins (40 percent plus). Founders ready to focus on contribution margin instead of vanity revenue growth.