Marketing thinking from the 360BrandWorks team. Strategy, performance, brand building.
Performance Max has gone from a black box people complained about to a campaign type that delivers. Here is how we run it in 2026.
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Search in 2026 is not just Google plus AI Overviews. ChatGPT, Perplexity and Claude are all driving meaningful traffic now.
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AI Mode crossed 1 billion users at Google I/O 2026. Conversational search needs different SEO. Here is the playbook.
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Most lead scoring models exist on paper but never get used. Here is how we build HubSpot scoring that sales actually trusts.
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Three AI models, different strengths. Here is the practical workflow guide for marketers in 2026.
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LinkedIn changed its algorithm priorities recently. Dwell time, knowledgeable comments and topical relevance now matter more than reach. Here is what works.
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Meta closed two major attribution windows in January 2026. Conversions API is no longer optional. Here is how to set it up properly.
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Shopify Markets brought multi-currency and localised pricing to all plans. Plus still offers more. Here is how to choose for 2026.
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Google and Yahoo tightened bulk sender requirements significantly. Here is how cold email infrastructure should be set up in 2026 to land in the inbox.
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